Cold weather sells soup. Australia is hot.
The brief asked us to give Australians a reason to buy soup. So we partnered with Google to give them thousands.
The “we’ve got a soup for that” campaign resulted in a 24.7% lift in ad recall, 6.9% lift in brand awareness, 55.6%
increase in sales of Campbell’s Simply Soups.
The project is listed by ThinkWithGoogle as an example of best practice.
The project is listed by ThinkWithGoogle as an example of best practice.
Cannes Lions 2017 - Data-Driven Marketing (Bronze)
Spikes 2016 - Craft Copywriting (Bronze)
Webbys 2016 - Display & Banner Campaigns (Nominee)
Webbys 2016 - Best Use of Data Driven Media (Nominee)
Webbys 2016 - Best Use of Native Advertising (Nominee)
Webbys 2016 - Best Media Strategy (Nominee)
New York Festival 2017 - Best Use of Media (Finalist)
New York Festival 2017 - Mobile Marketing (Finalist)
New York Festival 2017 - Digital Communications (Finalist)
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